SUCCESS WARDROBE
Concept by certified Fashion Stylist Ieva Katana
"It is scientifically proven that it takes just one-tenth of a second for us to judge someone and make a first impression. 93% of that first impression will be based purely on the image you project. You never get a SECOND chance to make a FIRST impression. What does this first impression say about your company or You as the one who represents Your own potential? We make decisions relying mostly on visual information. All personnel interfacing with customers and executives need to reflect the corporate brand image accurately. The company’s projected image is very important. This is what people will notice first and remember. " Ieva Katana, Wardrobe Stylist
WORK AND BUSINESS SUCCESS WARDROBE
I want to share my knowledge about creating an irresistible style that streamlines your business appearance so You have more impact and more income. There are secrets we know but never really use to make perfect impressions and attract success. Anyone and everyone can be a Style Guru for Success if we use the right tools.”
BUILDING A WARDROBE
“I have developed my own theory of how to make the first impression of a professional to look perfect which is the first step on becoming successful. My aim is to share my knowledge and experience to those who want to look more professional, starting a new life paragraph by applying to new work, starting or upgrading career, selecting attire according to dress code and etiquette, choosing wardrobe for public appearances, events or to creating timeless wardrobe for any life situation. Building a professional wardrobe that speaks to Your personality and interests from scratch can be done by very experienced wardrobe stylist, who knows the most important basics and essentials of successful business and business casual, as well as event attire. Sharing with the tips of successful career wardrobe is implemented in the concept, developed over the 15 years of professional experience in fashion industry and the same knowledge was used to achieve any desired looks when creating personal image, stylings for TV and film, editorials and public appearance wardrobe styling.”
BUSINESS CASUAL & BUSINESS ATTIRE - THE DIFFERENCE
Women's Business Formal Attire
Women's formal business attire is generally conservative, dark and restrained. Many of the rules for business formal menswear also apply when selecting women's formal business clothing, such as classically tailored, coordinated suits with knee or calf-length skirts, ironed blouses with conservative necklines and classic closed-toe, low-heeled leather dress shoes. Hosiery, no perfume and minimal jewelry is preferred, and hair should be neatly styled. This formal dress code makes an ideal first impression on employers and is suitable for women in any type of office profession - from an entry-level administrative assistant to the higher.
Women's Business Casual Attire
As less formal dress codes become more acceptable in office-based professions, choices for women's business casual attire often cause confusion among workers. Generally, any clothing that reveals cleavage, stomachs or thighs is unacceptable. Business casual clothing consists of restrained makeup, jewelry and hair styles. Tailored knit sweater and pant sets are good choices during winter, and cotton or linen coordinates can be worn in summer. While hosiery is not mandatory in most casual business climates, more conservative industries will expect female workers to wear nylons, even during hot weather.
Men's Business Formal Attire
While less than 9 percent of white collar workers dress in business formal attire, this type of dress style remains the preferred look for job interviews and daily use in conservative professions such as finance and engineering. Business formal attire consists of classically tailored dark suits, conservative ties, coordinating button down, starched dress shirts, dark leather shoes and socks. This look extends to personal grooming as well. Earrings should be removed and facial hair should be neatly groomed. White collar workers are advised to choose the business formal dress code when attending a job interview or if there are any doubts about a company's dress code.
Men's Business Casual Attire
Famous high tech entrepreneurs such as Steve Jobs and Bill Gates chose not to wear business formal suits and instead made business casual attire a standard dress code for many male office workers. This look consists of lighter conservative color choices for pants, such as grey, khaki, Oxford button-down shirts and less formal footwear such as loafers or even well-kept athletic shoes. Although jeans are acceptable in many offices, all business casual apparel should be neatly ironed, free of frayed edges and in good condition. A business casual look for men does not include t-shirts, shorts or sandals and outward expressions of individuality such as tattoos and piercings.
WHAT IS KATANA CONCEPT?
Katana is a name of Japanese sword, but I believe that style is the only weapon we should ever use to achieve our goals in every life situation. “I DON’T BELIEVE IN ALWAYS CHANGING FASHION, BUT IN DEVELOPING OF GOOD SENSE OF STYLE. I KNOW THE SECRET OF CONFIDENT LOOKS THAT REACHES FOR EVERYTHING YOU EVER WANTED TO ACHIEVE. I HAVE A STRONG STYLE VISION AND THIS IS THE CONCEPT OF KATANA". IEVA KATANA
SUCESSFUL WARDROBE IS "NOTHING MORE NOTHING LESS" THAN ELEGANCE
Get inspired by simple yet elegant black and white looks with splash of color accents or statement jewelry for every day and work wear. Remember, that the white is new black for creating elegant look and also nudes and grey, which is one of the top Pantone's for fall 2016/2017 are the "new black", too. xoxo Katana.
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TIMELESS BLACK
One of the previous collections of AKRIS became the best example of fact that black always was and will be the most classic, elegant, and timeless chic. Black means art, it means chic, it means style. It is the most contrast and bold statements of all shades out there and with trends of "orange is new black" nature and other fashion slogans, true and deepest black will stay forever above all seasons. Amen. K.
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STYLE TIP : ALWAYS LOOK FOR THE BEST EXAMPLES
STYLE OF THE FIRST LADY
ONE WORD. ELEGANCE. Michelle Obama, the First Lady of United States. With designers like Atelier Versace, Jason Wu, Ralph Lauren, Tom Ford and many others I've come to expect not just a great outfit but an example of style moment whenever she steps out of the White House. Copy every one of her iconic looks for an event and You will be on top. K.
STYLE TIP : FIND THAT PERFECT DRESS
MELANIA TRUMP. THE NEW FIRST LADY IN STYLE
STATUE-LIKE SILLHOUETTE DRESSES TO IMPRESS. Following the steps of the simple elegance You can not go wrong and the new First Lady already shows us the class to look up to. K.
STYLE TIP : THE MOST STYLISH DOES NOT MEAN THE MOST EXPENSIVE
THE ROYAL KATE MIDDLETON
IGNORE THE TRENDS. Trends are there to be followed but they only ever last a season or two. For more expensive items, always try to channel your inner classic Kate and think if it's something you can wear in a couple of years time.
SOMETIMES ALL YOU NEED IS A PERFECT COAT. Invest, invest, invest - and then stand back in enjoy the admiration.
A LITTLE TWIST OF 60ies. Kate's Middleton's wardrobe's best outfits - the Duchess of Cambridge's fashion portfolio, one of the best examples of elegant simplicity style. The most wonderful thing about looking up to her style is that You can find these styles in affordable versions just by searching for simple, timeless 60s or Diane Von Furstenberg style dresses which You can wear even every day. K
SOMETIMES ALL YOU NEED IS A PERFECT COAT. Invest, invest, invest - and then stand back in enjoy the admiration.
A LITTLE TWIST OF 60ies. Kate's Middleton's wardrobe's best outfits - the Duchess of Cambridge's fashion portfolio, one of the best examples of elegant simplicity style. The most wonderful thing about looking up to her style is that You can find these styles in affordable versions just by searching for simple, timeless 60s or Diane Von Furstenberg style dresses which You can wear even every day. K
STYLE TIP : ONE GOOD PIECE IS BETTER THAN HUNDREDS OF CHEEP ONES
Style Lessons from Victoria Beckham
STICK TO CLEAN SILHOUETTES. Accessorize with non-distracting extras, like her signature shades and nude heels.
TRY OUT ONE TREND AT A TIME. Instead of following the fashion herd, remain true to aesthetic, rocking the trend with a classic pumps.
DO NOT UNDERESTIMATE FLARES. Flares do not always mean bohemian hippie. Sleek flares are new sphisticated with a bohemian twist.
WEAR ONE BOLD COLOR AT A TIME, TWO MAX. She loves black, black and white or one color accent. If You use color, use it for an accent or go bold without mixing it with other tones. Pair the color preferably only with black or nude to keep the accent on the splash of color.
SLEEK MASCULINE SUIT STYLES ARE THE SMART AND SUCCESSFUL. Sleek masculine suit means business and woman in business!
LESS IS MORE AND ONE GOOD PIECE IS BETTER THAN HUNDREDS OF CHEEP STUFF. Instead of useless and tacky accessories, look for quality pieces. Sunglasses from Ray-Ban, handbag from Chanel, footwear from Van Heusen are far better than the loads of random low cost accessories. Of course You can find the same styles more affordable, just remember to keep it less! K.
TRY OUT ONE TREND AT A TIME. Instead of following the fashion herd, remain true to aesthetic, rocking the trend with a classic pumps.
DO NOT UNDERESTIMATE FLARES. Flares do not always mean bohemian hippie. Sleek flares are new sphisticated with a bohemian twist.
WEAR ONE BOLD COLOR AT A TIME, TWO MAX. She loves black, black and white or one color accent. If You use color, use it for an accent or go bold without mixing it with other tones. Pair the color preferably only with black or nude to keep the accent on the splash of color.
SLEEK MASCULINE SUIT STYLES ARE THE SMART AND SUCCESSFUL. Sleek masculine suit means business and woman in business!
LESS IS MORE AND ONE GOOD PIECE IS BETTER THAN HUNDREDS OF CHEEP STUFF. Instead of useless and tacky accessories, look for quality pieces. Sunglasses from Ray-Ban, handbag from Chanel, footwear from Van Heusen are far better than the loads of random low cost accessories. Of course You can find the same styles more affordable, just remember to keep it less! K.
